YOUR JAPOW ADVENTURE STARTS AT
ECHOLAND MADARAO
30+
SKI RESORTS
WITHIN
1 -HOUR DRIVE
61%
POWDER DAY
51
COURSES
15
TREE - RUN
ABOUT ECHOLAND
Echoland is a family-run ski lodge located in Madarao Mountain, northern Nagano, featuring 7 cozy rooms and specializing in unique ski and snowboard experiences. The lodge also offers rental gear, ski/snowboard lessons, and backcountry guiding services.
WHAT OUR GUESTS SAY
Cozy
"We had dinner at the place every day, and delicious homemade food was served (you can choose between different dishes).One evening, Echo even played the piano for us – so cozy.
If we come back to Japan, we will definitely stay here again."
Henriette from Denmark, stayed in January 2025
6/5 stars
"Takashi and Echo were so sweet and kind and helpful throughout. They can help you buy lift tickets easily too. Breakfast was also yummy and I got to meet lots of great people and have fun conversations!
It was already a 5 star stay but turns out my bus to the station wasn’t running that day and Takashi went out of his way to wait with me, and dropped me off even though it wasn’t part of the usual service just so I could make it to my work meeting in Tokyo 😭 super grateful!! I can’t say more positive things about a lodge - would give them 6/5 stars if I could!!"
Melody from Singapore,
stayed in February 2025
Overall very great stay for snow expedition, very comfortable stay
"The staff was so kind, it really did feel like a home. The food was well prepared, and you could tell they really cared of their guests. The ambience is nice, and meeting other travelers made the experience so much better. Food was great, breakfast & dinner was super convenient and fulfilling. Location is very close to the slopes, and with the pick ups & drop offs, everything was just care free. Highly recommend."
Samuel from the USA, stayed in March 2025
WHY MADARAO?
There a reason many choose Madarao over the more famous Niseko or Hakuba
NO CROWDS
Madarao isn’t as famous as some other resorts, which is a good thing! Even on holidays or powder days, you rarely have to wait more than a few minutes for lifts. Most of the time, there’s no line at all. Great for beginners and powder hunters alike.
MADAPOW
Only a handful of ski resorts have powder snow so good that it earns its own nickname. Madarao is one of them. Madarao’s snow is light, dry, and deep. Locals call it “MadaPow.” If “Japow” is like Japanese Wagyu, then MadaPow is the A5 grade—top quality and unforgettable.
TREE RUN
Madarao has the largest official tree-run area in Japan. It’s one of the few places that welcomes tree skiing, with lots of ungroomed terrain for advanced skiers and snowboarders.
EASY ACCESS
Just 2 hours from Tokyo by bullet train and shuttle. Madarao is also close to other top resorts like Nozawa, Myoko, Lotte Arai, and Shiga Kogen, so it’s easy to explore more.
WHY ECHOLAND?
There a reason we won
the Booking.com Traveller Review Award
in our first year.
ALL EN-SUITE ROOMS
Unlike many traditional lodges in Japan, our accommodations offer fully private ensuites with a completely separated bath and toilet in every room — no shared facilities. Each room is individually located to ensure enhanced tranquility, and comes with premium features like heated toilet seats, making it an ideal retreat for families and discerning travelers.
TAKASHI AND ECHO'S WARM HOSPITALITY
Takashi, who has snowboarded around the world, will share the secret off-piste routes at Madarao and nearby resorts, so you don’t waste time searching for the best terrain. He knows the mountain like the back of his hand!
Echo, a former piano teacher and passionate cook, loves seeing the satisfied smiles on guests' faces after enjoying her dishes. You may even have the chance to hear her play a beautiful tune on the piano during your stay.
100% UNDERFLOOR HEATING
We use a silent and comfortable hot-water underfloor heating system, which provides gentle, consistent warmth without the dryness or noise of air conditioners or kerosene heaters.
FREE 3-MINUTE SHUTTLE TO MADARAO
If you have a rental car, that’s perfect! If not, don’t worry at all. We provide a free shuttle service to and from Madarao Ski Resort, so you can easily enjoy the slopes without any hassle.
OUR AMENITIES
